Task 1 and 6 Assignment M4 LA3 Writing Advertisement
Task 1
Instruction: Identify the
topic, the purpose, and the target readers of the above advertisements. Read
the advertisements carefully then complete the following table! Advertisement 1
has been done as the example
No
|
Advertisement
|
Elements of advertisements
|
Evidence
|
|
1.
|
Advertisement
1
|
Topic
|
Selling Shoes
|
1.The shoe works if you do
|
2. these sneakers are perfect for casual
use
|
||||
3. Nike,com
|
||||
Purpose
|
To persuade people to use the shoes
|
1. The shoe works if you do
|
||
2. With great quality and a wide variety of
color options, these sneakers are perfect for casual use
|
||||
3. Just do it
|
||||
Target
Readers
|
People in general especially for boys
|
|
||
|
||||
2.
|
Advertisement
2
|
Topic
|
Selling cheese snack
|
1. Sargento String Cheese
|
2. Real cheese people
|
||||
Purpose
|
To persuade people to eat the cheese snack
|
1. Lead the
protein pack
|
||
2. To keep you fueled and satisfied
|
||||
Target
Readers
|
People in general especially for cooker,
housewife and chef
|
1.
|
||
2.
|
||||
3.
|
Advertisement
3
|
Topic
|
Selling donuts
|
1. Sweet Donuts
|
2. Your lovely breakfast
|
||||
Purpose
|
To persuade people to eat this donuts
|
1. Always Fresh
|
||
2. Your lovely breakfast
|
||||
Target
Readers
|
People in general especially housewife
|
1.
|
||
2.
|
||||
4.
|
Advertisement
4
|
Topic
|
Selling the soap
|
1. The picture of Dettol
|
2.
|
||||
Purpose
|
To persuade people to use the soap
|
1. Turn up the energy of your day
|
||
2.
|
||||
Target
Readers
|
People in general especially young people
and housewife
|
1.
|
||
2.
|
Task 2
Instruction : Read the
statements taken from the four advertisements and decide what does the author
mean by stating it. Then, decide whether there is an implied meaning contained and give
evidence if possible.
No.
|
Product
|
Statement
|
Meaning
|
1.
|
NIKE
|
The
shoe works if you do
|
“The
shoe works if you do” gives a message that the shoe will work and help us
carry out daily activities when we do it. These shoes will give comfort and
style to the wearer.
|
2.
|
Sargento
String Cheese
|
Real
cheese people know which snack leads the protein packs
|
“Real
cheese people know which snack leads to the protein packs” gives a message
that the people who choose Sargento snacks are people who know that sargento
is a snack that has very good and high protein content than other foods.
|
3
|
Donuts
|
Your
lovely breakfast
|
It
means that these donuts are foods that are very suitable for eating as a
breakfast menu because they are always fresh and best in the city
|
4
|
Dettol
|
Turn
up the energy of your day
|
It
means that when we use the soap, we will feel as if the soap provides a
sensation of increasing our energy in living everyday life.
|
Task 3
Play the video
then identify the information in the advertisement!
No
|
Advertisement
|
Product
|
Social Function
|
Information
|
1
|
Advertisement 5
|
Band Aid
|
To persuade people prepare Band Aid all time for the
people around them because the band Aid can give heals faster.
|
1.
Covering
is caring, because covering heals
|
2.
To
protect our lovely person, thing or people around us
|
||||
3.
Each and every one of us has a
natural, human instinct to cover. And covering heals faster.
|
||||
[
|
||||
|
||||
2
|
Advertisement 6
|
Samsung galaxy s9 and s9+
|
This
ads persuade people to buy this phone because this phone has been developed
very well by Samsung regarding the phone technology that maybe the other
phones don’t have.
|
4.
The
camera, reimagined
|
5.
The
camera has Dual Aperture Technology like human eye
|
||||
6.
It
can capture all light condition
|
||||
7.
Noise
reduction technology
|
||||
8.
Multi
frame processing technology
|
||||
9.
Super
slow clips
|
||||
10. Bixby live translation by photos or voice
|
||||
11. Water resistant
|
||||
12. Dual Speaker AKG Dolbi Atmos
|
||||
13. Finger Print
|
||||
14. The Samsung team set out to reimagine what a phone
could be
|
Task 4
Look again to the
advertisements. List some verbs
describe an action, and some gerunds as the subject or object of the action!
No.
|
Product
|
Action Verbs
|
Gereunds
|
1.
|
Band
Air
|
Protect,
Care, Cover
|
Covering, Caring
|
2.
|
Samsung
|
Capture,
Introduce, Records
|
Introducing, Stunning, Processing,
|
Task 5
Use the action verbs and the gerunds above to
make your own sentence!Protect, I will protect my child from the bad people
Cover, the table had been covered with a checked tablecloth
Capture, the Russians captured 13,000 men
Introduce, various new taxes were introduced
Record, they were asked to keep a diary and record everything they ate or drank
Covering, Covering your food is better than you keep it in the food store
Caring, I think the parents caring their child should not be excessive
Introducing, Introducing your friend to a new friend is a good way in dealing with socializing
Stunning, She looked stunning
Processing, this tech processing our data is so expensive.
Task 6
Instruction: Observe carefully the following
advertisement text, and answer the
question!
1.
What is
this advertisement for?
To
persuade people who suffering unwell joints to use this product because of its
eight all natural ingredients.
2.
Do you
think this advertisement is effective? Does it make you more likely to buy the
product?
Yes, I
do. This ads makes me more likely to buy it because this ads is interesting and
shows their product with information which can help me to relieve my pain
joints. It also informs us the eight all natural ingredients which become its
advantages.
3.
What
thing does this advertisement NOT say about this product?
The
place to buy this product such as store, supermarket, minimarket or drugstore
and maybe the price of this product
4.
Why
could this be an example of pain relieving?
Because
of its picture which shows us the golfer.
5.
Can you
think of any pain relieving?
No, I can’t
Task 7
Instruction : Think of a specific product,
and make it into an advertisement
text!
FIND YOUR KEY WITH ONLY WHISTLES
Have you ever FORGOTTEN the location of your key?
Or it’s HARD to find your key?
.
Just WHISTLE and your key will
reply your whistle, find it then.
It’s easy to find your key now.
6.
Assignments
A.
To
analyze the differences and similarities between a written Advertisement and a spoken Advertisement
Find three advertisements consisting of written
advertisements and spoken advertisements. Then, analyze it to find the
differences and the similarities contained. You may want to use the below table
to structure your idea!
Advertisement
|
Spoken
or Written
|
Similarities
|
Differences
|
1. Pepsi
2. Mouth Rinse
3. 2019 Toyota Avalon | Let’s Race | Toyota (https://www.youtube.com/watch?v=n6sWm0WhC1k)
|
Written
|
· To Persuade people to buy this product
· There is product name
· Coinage
|
Very simple ads because all people know
this product, just to remind people of this product existing
Target Readers
All people in general and young health
people,
|
Written
|
· To Persuade people to buy this product
· There is product name
· Compound Word
|
This ads contains imperative sentence,
compound word, enough information about this product.
Target readers
All people in general
|
|
Spoken
|
· To Persuade people to buy this product
· There is product name
· Coinage
|
This ads is very simple, just show us the
car is running fast. At the last scene, just say “why you got serious” and
say the product.
Target readers
People in general
|
B.
Analyse this
advertisement, and answer the questions!
To persuade people to buy this product in order to
have healthy hair.
2.
Identify the structure used in the advertisement!
Purpose : To restore hair’s
shine and silky feel
Name of product : New Elvive by Loreal
Users : Woman in
general especially with long hair.
3.
How does the writer persuade people to buy the
product? You may want to refer to the techniques used in advertisements, such
as using scientific research, focusing on lifestyle, using famous person, etc.
This ad uses famous person with shine and silky hair.
This ad also uses the woman’s needs to have shine and silky hair.
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